Category insights. Innovative platforms. Retail-ready solutions.
Our Commitment
Spoon Wholesale Kitchen helps retailers impress their shoppers with premium, unique and eye-catching desserts by:
- Delivering actionable consumer and category insights
- Utilizing a diverse portfolio of on-trend formats and flavors
- Leveraging our best-in-class innovation capabilities
- Merchandising tools to elevate your in-store decorating program
Top Dessert Trends
From market tours, to quarterly innovation sessions and industry events, we work to have a pulse on what’s trending today and how retailers can bring these to life in their in-store bakeries.
The Rise of Premiumization
Trend #1:
Grocery stores have seen a shift in the last 5 years giving rise to products with a focus on premium quality and unique flavor innovation, driven by a heavy Millennial influence in both food and beverage.
Insight:
Across the in-store bakery category, premium-proxy desserts are growing three to four times faster than mainstream value desserts.
Spoon Wholesale Solution:
We specialize in a full portfolio of premium products across the dessert category, developed by skilled chefs and product developers using the finest ingredients to delight your consumers and drive category dollars.
The “Clean Label” Expectation
Trend #2:
Consumers want to know what’s in their food and are looking closer at the ingredients.
Insight:
58% of consumers say they look for food that contains only ingredients they recognize.
Spoon Wholesale Solution:
Using only real ingredients like cream cheese, fresh whipping cream and fresh fruit fillings, our desserts are the clean and simple products that your shoppers are looking for.